Ride sharing singapore 2019

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Rideshare at sfo

Tous droits réservés. Still, there are a few safety precautions travelers can follow when using such services. Histoires associées. Août 22, 5 min read. Partager cette histoire. Des questions? Parler à un commercial. Société Confidentialité Salle de presse Carrières. Restez connecté. E-scooters have their limitations, however.

E-scooter-sharing providers are already in discussions with some manufacturers, including Xiaomi and Segway, about next-generation product changes that would address these needs.

Among the most important modifications are stronger engines and more durable construction. Ride-hailing services have already demonstrated how quickly shared-mobility modes can be adopted by the public. Given that shared e-scooters are generally used more for private modes and for shorter trips, they will likely expand rather than erode the existing market for on-demand mobility.

Still, for all the advantages that e-scooter-sharing offers, its mass adoption is hardly a certainty. For one thing, there may not be sufficient consumer demand, particularly in cities with populations of less thanFor instance, as of this writing, scooters have not yet been sanctioned in Germany, although legislation permitting their regulated use is expected to pass shortly.

While the market potential for e-scooters is promising, their unit economics, at least for the first generation of vehicles, are challenging. The average e-scooter currently has a life-span of just three months. E-scooters were originally designed for private use, not for rental, so the heavy usage, rough handling, and even vandalism that users inflict on them have dramatically cut down on their durability.

Ride sharing singapore 2019

Yet despite the modest cost of an e-scooter, it takes almost four months, not counting marketing and overhead expenses, for a rental company to break even on its investment. See Exhibit 3. The biggest costs today arise from operations and charging.

Every day, providers typically collect the e-scooters; transport them to a central facility for battery charging, maintenance, and repairs; and then redistribute them for the next day. The additional costs incurred are substantial. Fortunately, improvements are already in the works. Longer-lasting or swappable batteries will reduce the need for charging and operations.

At current price levels, e-scooters will likely generate a profit if they can last around six months; several providers are developing their own hardware to boost product durability to as much as ten months and some have already rolled out a more rugged line of e-scooters. In their bid for market share, e-scooter providers and their investors are willing to sacrifice early profitability to establish a foothold while pursuing efforts to fortify product durability.

The competition continues to intensify: wide-scale rollout, which has already unfolded across the US, is just getting under way in Europe, and many companies are launching their programs simultaneously in individual cities.

But can eight e-scooter providers coexist profitably in one city? Thus far, putting a high-quality, reliable product on virtually every corner is apparently all the marketing that providers have needed. But over time, companies competing with others in the same neighborhood will have to establish brand loyalty.

To build critical mass in their customer base, providers will need to spend on marketing and offer promotional discounts, which will drive up their customer acquisition costs. At the same time, oversupply might necessitate price cuts and trigger a price war.

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To win over a city, they will likely need to make more e-scooters available in a wider radius than their competitors. Doing so, however, will undermine asset utilization. Poorer utilization rates, along with greater marketing expenses, will translate into substantially higher costs.

Consolidation is inevitable.

Asia Mobility Startup Challenge by Via ID

Investors could well grow anxious about continuing to bankroll startups as they burn through their cash. The question is: will regional entities be able to achieve market dominance in individual cities or countries, or will global companies beat them on their territory?

As purveyors of transportation operating on public streets, e-scooter companies will also need to address two major policy challenges:. Digital mobility providers—ride-hailing, car-sharing, and car-rental services—need to act promptly to define their e-scooter strategies. Established providers must decide whether and how to integrate existing e-scooter-sharing services or whether to buy an existing provider.

Because e-scooter rides can complement other modes of transportation especially public transitaggregating modes into a single app would be more convenient and valuable for consumers. The user would then have a single source to visit for getting from point A to point B—a one-stop shop for planning, booking, and paying for their trips.

Uber is advancing fast in its bid to become just such a multimodal mobility provider: init acquired JUMP, a dockless bike-sharing and e-scooter-sharing startup; launched a partnership with Getaround to integrate car rental into its app; and announced a pilot with the city of Denver to offer tickets for public transit.

A number of European cities are developing their own on-demand mobility offerings that integrate public transportation with bike sharing, car sharing, and other mobility options.

With their established customer bases, public-transportation agencies are well positioned to act as a central or hub provider; many already offer their own ticketing apps.

The Promise and Pitfalls of E-Scooter Sharing

But to what extent consumers will opt for a local municipal offering over a potentially more alluring regional or even global one is still unknown. Not surprisingly, many cities are concerned about the unbridled growth of e-scooters, given the problems such as obstructed sidewalks and vandalism unleashed by the rapid rise of free-floating bicycles.

In for example, San Francisco and Indianapolis backpedaled on e-scooters, putting restrictions on their use; in New York and Chicago, e-scooters are currently banned.

In the US, at least, e-scooters are unlikely to transform the urban landscape overnight. But leaders should not let recent missteps color their views on e-scooters. When introduced properly, e-scooters can alleviate some of the seemingly intractable challenges that cities and their residents face—namely congestion, pollution, and the difficulty of bridging the first- and last-mile gaps.

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